For the client from Kazakhstan, we developed the corporate identity of the travel agency Aero.kz
The aero.kz logo consists of an inscription placed on a die with a hole-perforation.
Pit-hole - simultaneously sending to paper tickets, and denotes a point in the address of the site.
The letter "k" is painted in a contrasting color, popping out both geometrically and in color.
Also, detailed rules for the use of the logo and other elements of the corporate identity were developed. The style itself partly exploits one of the generally accepted tendencies in the design of air travel agencies - acid, but does it in a neat, elegant manner, referring to the bright neon signs, comics and interfaces of the times of skeomorphism.
In addition to the basic printing and decorating elements, mock-ups of basic electronic documents were also created: letters and a route receipt.
And also templates for banners.
Templates and patterns
Logo early version: